SINRGY is an independent fashion brand based in Staffordshire UK, established in 2022. Their innovative style quickly won over an eclectic and iconic community of performers and celebrity icons, such as LADY GAGA thanks to signature pieces that transcend the traditional realm.
Founder and creative director Simon Harrison is at the epicentre of the SINRGY code. Underpinning the designer’s vision, Harrison has always been a storyteller, with an aesthetic that has emerged from the colourful depths of queer night life, mutating it with couture techniques and processes. Choosing blacks and neons as signature colour-ways his work generates a symbiotic universe that blends pop culture, avant garde minimalism and British craftsmanship.
SERVICES
CUSTOM COUTURE
COSTUME FOR STAGE
READY TO WEAR
RED CARPET/EVENTS
BESPOKE TAILORING
STYLING FOR FILM/TV
Their fearless creativity comes across not only in extreme brutalist silhouettes for stage but also in capsule collections and best-selling accessories. Harrison stitches together traditional techniques with an emphasis on transformation for our future, pioneering a new dimension of fashion language that blends the concept of luxury and costume . Signature art pieces are paired with ready to wear creating a hybrid future aesthetic that embodies power and resilience.
After earning a BA in fashion textile technology at London College of Fashion, Harrison takes inspiration from the creatures of nightlife and his travels around East Asia, Berlin, and his UK homeland. He has a background in sales, fashion styling and also visual design. One of his past positions as a creative senior for the retail giant Selfridges helped him sharpen his skills whilst studying concept development and the luxury sector.
SINRGY made to order and custom options enforce a sustainable mindset with zero mass produced waste, pieces are made in house and material remnants are salvaged to be re purposed into smaller components for future projects. SINRGY sources a lot of its fabrics from dead stock and up-cycles unconventional materials to be transformed into their art pieces with a sustainable goal.
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