Blending luxury fashion with unexpected, subversive narratives, our creative director sharpened his visionary edge through working collaborations with world-renowned luxury brands, contractors and independent artists — always championing innovation, sustainability, and boundary-pushing style. From show-stopping window installations to editorial campaigns, styling, and experiential retail moments, Simon lead a creative team who helped redefine the modern department store as more than just a place to shop — but as a platform for culture, creativity, and experience.